Joico Color Intensity Vivid Semi-Permanent Color Love to color on the bright side? Discover a dazzling spectrum of bold, brilliant color with joico® color intensity—our intensely concentrated pigments designed to help you create overthe-top vibrancy that lasts through 15 shampoos. Color Intensity’s intermixable formula can be applied straight from the tube, or mix and mingled to your heart’s content for endless creative possibilities. Bonus benefit: no developer required!
WHY YOU’LL LOVE THEM
Over-the-top vibrancy that lasts through 15 shampoos
Packed with award-winning K-PAK’s powerful Quadramine Complex® for guaranteed healthier hair after every color service